Founder of Mental Training, Inc. | Senior Sport & Performance Psychology Consultant
Dr. Robert “Bob” Neff brings over 30 years of elite sport and performance psychology experience to Mental Training Italy. His career is dedicated to helping individuals and organizations master the mental side of performance, bridging scientific research with practical, high-impact mental skills training.
Biography & Experience
Dr. Bob earned his Ph.D. in 1997 from Michigan State University, home to one of the world’s premier Sport Psychology programs. In 2006, he founded Mental Training, Inc., developing proprietary skills, digital tools, and performance protocols designed to build elite mental toughness and consistency.
Over the past three decades, Dr. Neff has trained:
Olympic Medalists & World Champions across multiple disciplines.
Professional & Collegiate Athletes, including national junior champions.
Elite Tennis Performers, serving as a trusted mental training provider for USTA Player Development at the National Tennis Training Center in Carson, California.
Corporate Executives, Coaches, Parents, and Performing Artists seeking peak performance under pressure.
Approach & Expertise
The mental training programs, assessments, and applications developed by Dr. Neff are engineered to translate directly from practice to high-stakes competition. His methodology focuses on emotional control, pre-performance routines, focus management, and resilience.
Key Areas: Elite Mental Toughness, High-Pressure Decision Making, Youth & Pro Athlete Development, Coach & Parent Guidance.
Languages: English.
